Fitlap is a family meal planner that helps its users to live a healthy lifestyle. Fitlap needed a redesign as it's portal had many usability problems and the visual part was outdated also. In addition, Fitlap required an app to provide the best user experience on mobile.
To reinvent Fitlap we needed to understand the users and their behaviour. This is why we started with interviewing the users and exploring the metrics using one of the best tools in the industry, Google Analytics and Hotjar.
After validating existing problems, we started crafting a new design. To get all important bits and pieces in place we took on UX wireframing followed by creating UI mockups.
Involving users in the UX/UI design process was very important as we got constant feedback by usability testing prototypes with existing and new Fitlap users.
In the development phase, before going live, we conducted alpha and beta testing, analysing vital KPIs, surveying and interviewing users. We polished the product in every development phase to meet the business and user goals.
Thanks to our work a solution that users love was born and Fitlap's revenue is growing strong.Symantec
, also known as a father company of Norton Antivirus, provides security products and solutions to protect small, medium, and enterprise businesses from advanced threats, malware, and other cyber attacks.
We are glad to be UX/UI partners of Symantec. Together, we design a new generation could base cybersecurity platforms like Symantec Endpoint Protection, Workspaces, Time Critical Management etc.
User experience design, user interface design and user research is our main focus in designing easy to use and intuitive solutions for Symantec business clients.
Horticom is a company that is selling horticultural and agricultural goods in Estonia. We helped them to create an e-commerce shop that they didn't have before. Our prototype and design phase also included usability sessions with farmers.
Puhkaeestis is a website where tourists and tourism operators meet. We helped EAS to run several usability testing sessions on their platform to understand what are the main usability issues.
Estonian Government website
project manager wanted to understand what are the biggest usability issues on their website (riigikogu.ee
). We created a usability survey, analyzed their website data and ran usability sessions with over 15 different users from 6 different user groups to give them good input on what needs to be fixed.
Aeromotors is a car parts e-commerce shop. We helped them to improve the design that would increase sales and is more user-friendly.
Allepal OÜ develops kv.ee
portals. We help to improve their user experience.
Ekspress Digital OÜ develops Ekspress Group IT-products: Delfi
, Eesti Päevaleht
etc. We helped Ekspress Digital to create new service concepts.
Estonian Bank stands for improving Estonian economy. We used our experience to increase their website usability.
creates software for sports betting, casino, poker, bingo, lottery etc. We helped Playtech by creating a new design concept for their admin portal.
We are User Experience designers who have been certified by Nielsen Norman Group. NNGroup is a world leading company in user experience research, training and consultation. www.nngroup.com